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Adidas has refused to budge over the price of its All Black jerseys and is trying to block online savvy Kiwis from buying cheaper versions overseas.The sportswear giant last night went on a public relations offensive, suggesting New Zealanders understood they were supporting local rugby when they bought a jersey and saying the price reflected adidas’ investment in the game.But the comments have been labelled ridiculous, and one leading PR company says the launch of the new jerseys has quickly turned sour.Rebel Sport is to make a “significant” announcement later today, following a meeting of its top management.The company’s general manager met yesterday with adidas to discuss the high jersey price, but Rod Duke was said to be unhappy with the outcome.The black jerseys, with the trademark white collar and Rugby World Cup branding, cost between $190 and $220 in New Zealand.But they are selling for $96.50 on a US website and $128 on a British site, excluding postage and packaging.It emerged last night that as well as digging in on not dropping the price for New Zealand fans, adidas is also trying to block cheap imports through online retailers.But the website no longer lists New Zealand as a shipping option.A website representative, Tanya Hoston, told One News that adidas’ distribution policies “limit our sale of this product outside the United States”.Asked if adidas told the site to remove New Zealand from the distribution list, Ms Hoston said: “From the information I’m receiving, I believe that is true.”Adidas said last night that New Zealanders “know they are supporting New Zealand rugby when they buy a replica All Blacks jersey”.”We invest millions of dollars in Kiwi rugby from grassroots through to the All Blacks, including a major investment in the state of the art All Black jersey,” said country manager David Huggett.”The price of the All Blacks jersey is comparable to other licensed replica jerseys being sold in NZ.”The company’s position immediately came under fire.”I think that’s a bit rich,” said Consumer NZ chief executive Sue Chetwin. “Adidas aren’t doing it for the goodwill, they’re doing it because it’s fantastic for their brand.http://www.cheapjerseys11.com
Adidas is a commercial organisation and it’s likely they are doing it because it’s a winning formula.”Ms Chetwin said it was time for adidas to listen to the growing number of public and retailers’ complaints.”I think adidas should read the writing on the wall .